Bangkok, Thailand — Nissan Thailand today announced the start of production of the All-New NISSAN KICKS e‑POWER, marking a significant milestone that underscores the company’s long-standing commitment to Thailand as a key production and export hub for ASEAN. Nissan aims to deliver the latest compact SUV to customers across Thailand in May 2026.
Shohei Yamazaki, Chairperson, Management Committee for Japan/ASEAN & Affiliate Companies, Nissan Motor Co. Ltd., said, “Nissan has operated in Thailand for more than 73 years, continuously strengthening our products and manufacturing capabilities to meet evolving customer needs. Today, we mark an important milestone as we begin production of the All-New NISSAN KICKS e‑POWER, showcasing the capabilities of our local talent in delivering products with Japanese quality”.
Recently unveiled at the 47th Bangkok International Motor Show, the All-New NISSAN KICKS e‑POWER is a key model in Nissan’s electrification strategy in Thailand. The model features a bold design and is powered by Nissan’s proprietary e‑POWER technology. It also introduces ProPILOT, Nissan’s advanced driver assistance system, to the Thai market.
Attending the start-of-production ceremony were Mr. Shohei Yamazaki, Chairperson of the Management Committee for Japan/ASEAN & Affiliate Companies (AFL), Nissan Motor Co., Ltd.; Mr. Toshihiro Fujiki, Corporate Executive, Global Aftersales, Nissan Motor Co., Ltd., and former President of Nissan ASEAN and Thailand; as well as Nissan’s long-standing partners from Siam Motors Group, including Chairman Dr. Phornthep Phornprapha, President Mr. Prakasit Phornprapha and other senior executives from Siam Motors Group and Nissan Motor Thailand.
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Communications Department
Nissan Motor (Thailand) Co., Ltd.
E-mail: Communications@nissan.co.th