MANILA, Philippines – Nissan closed May 2018 as the third best-selling brand in the Philippine automotive industry, moving up one position compared to April.
This ranking, based on the Philippine Automotive Industry Report for May, is the highest ever for Nissan since it began operations in the country in 2014. It also marks a 48% percent sales increase in comparison to May 2017.
Sales in May 2018 were driven by the Nissan Navara, accounting for 50% of the brand's total performance for the month. This was followed by the Nissan Urvan with 28% of sales and the Nissan Almera with 17%.
"We are very proud to have reached this milestone," says Ramesh Narasimhan, president and managing director for Nissan in the Philippines. "This is the result of listening carefully to our customers' needs. We will bring more innovative products and after-sales services to more customers around the country."
Nissan's entry into the mid-size SUV segment is expected to support the brand's continued growth in 2018. Last May, Nissan premiered the new Nissan Terra in South East Asia at an event in Clark, Pampanga.
Nissan has recently opened new dealerships in Dumaguete, Butuan, and Batangas. All of Nissan's dealerships are fitted with Nissan's global retail visual identity called the Nissan Retail Environment Design Initiative (NREDI), and have dedicated end-to-end customer service programs, such as a 30-minute preventive maintenance Express Service.
# # #
About Nissan in Asia and Oceania (A&O)
Nissan has been operating in the A&O region for over 50 years, employing 11,000 employees across research & development, manufacturing, logistics and sales & marketing operations. The A&O region itself encompasses 15 markets across both Asia and the Pacific, with the regional headquarters based in Bangkok, Thailand. At headquarters, Nissan's manufacturing and R&D operations produce 160,000 vehicles per year and provide testing facilities for 90 countries globally. Nissan has developed long-standing regional partnerships with National Sales Companies like Tan Chong Motor, as well as developing a growing dealer network of more than 700 outlets, to deliver a significant Nissan, Datsun and Infiniti product line-up to A&O customers. Nissan is driven by Nissan Intelligent Mobility, the company's vision for a better future for customers where cars are their partners, and where driving is safer, smarter and more efficient.
For more information on our products and services, please click on the Asia and Oceania links.
About Nissan Philippines, Inc.
Nissan Philippines, Inc. (NPI) is the sole national sales company of Nissan in the Philippines. Since it began operations in 2014, NPI has become one of the fastest growing automotive companies in the Philippines, closing Fiscal Year 2017 with a 38% growth versus the previous Fiscal Year. NPI is committed to delivering Innovation that Excites to the Philippines market, through the introduction of new and exciting vehicles, innovative customer programs, and excellent customer service.
For more information on our products and services, visit our website at nissan.ph.
Local Media Contacts
Therese Sarmiento Dax Avenido Reiny Vergara
Communications Specialist AGM for Communications Sr. Account Manager
Nissan Philippines Inc. Nissan Philippines Inc. The EON Group
+63 230 6060 +63 230 6056 + 63 893 5642
Therese.sarmiento@nissan.ph Dax.avenido@nissan.ph reiny.vergara@eon.com.ph
