March 3 – Geneva – Innovative design and product planning gave birth to the Qashqai and Juke, two of the biggest automotive success stories in recent years.
Now the company has applied the same radical thinking to one of the most important sectors of the market: the compact hatchback.
Unveiled at the Geneva Show, the Sway is a glimpse at how a future generation of compact Nissan models might look if the company's striking new design language is applied to a European hatchback.Now the company has applied the same radical thinking to one of the most important sectors of the market: the compact hatchback.
It is a concept car designed especially to appeal to European tastes – emotional, edgy and exciting.
"With this new concept car for Geneva, we are experimenting to see how Nissan might be able to bring fresh ideas to the compact hatchback segment," said Shiro Nakamura, Senior Vice President and Chief Creative Officer at Nissan Motor Corporation.
The Sway has been designed to shake up the compact hatchback segment, traditionally a conservative sector of the market.
With its swooping lines, striking nose, elegantly simple interior and bold use of sophisticated colors, the concept is a daring and emotional design.
"Our growth in Europe is led by outstanding new products, which are defined by outstanding design."Paul Willcox, Chairman Nissan Europe, said: "Nissan is on the move. The brand stands for bold, innovative thinking in the European automotive market – indeed around the globe."
"The Sway underlines how important design is for Nissan in building our brand and driving our growth."
