- All donations from 'Nissan Electric Juice Bar' powered by Nissan's own EV technology V2X, operated at Namsan Seoul Tower Plaza, will go the Green Consumer Network in Korea
- Electric Juice Bar Visitors voted their cash donations for the EV powered juicing, would be best the education for environment is held for students.
Nissan in Korea's (CEO: Sung-joong Huh) first-ever 'Nissan Electric Juice Bar,' powered by V2X technology of the All-New Nissan LEAF, will donate all proceeds of the campaign to the 'Environmental Education Business for the Future Generation' operated by the Green Consumers Network. Held at Seoul Tower Plaza, Namsan, the activation was created to give consumers a unique experience of the 'V2X' technology applied to Nissan's global best-selling EV, the All-New Nissan LEAF.
The concept saw consumers enjoying fresh juice, created by utilizing Nissan V2X bi-directional charging technology for the juicers. This same system provides connectivity and economic savings to Nissan LEAF drivers by maximizing energy management efficiency. The V2X technology that was used in this campaign is Nissan's own electric vehicle technology that enables the storage and use of electricity everywhere by connecting the vehicle with a broad range of objects and networks.
Nissan also boasts other electric utilization technologies such as V2H (Vehicle to Home), V2B (Vehicle to Building), and V2G (Vehicle to Grid), which enables the supply and use of electricity within a particular space like a building, as well as V2X. Utilizing this technology allows Nissan to step closer to realize 'Nissan Intelligent Integration,' which accelerates the creation of a future electric ecosystem and Energy Storage System (ESS) business.
In addition, the recipient of the cash donations from the Electric Juice Bar was decided by visitors, and chosen to be the Green Consumers Network. Whereas, the location at the Namsan Seoul Tower was specially selected because only eco-friendly vehicles such as the Nissan LEAF are allowed to enter, in order to preserve the environment.
The donations will support the Green Consumer Network, to sponsor climate environment education programs held for middle and high school students in Korea – an initiative Nissan has been supporting since March. Recently Nissan Korea also carried out the social contribution educational campaign 'Green Angel Fine Dust Prevention Program' for about 200 adolescents of Green Consumer Network in five regions around the country.
The campaign video of the Nissan Electric Juice Bar with U-Know Yunho, the ambassador of the All-New Nissan LEAF, can be found at Nissan brand site (www.nissan.co.kr) and Facebook (https://www.facebook.com/nissan.korea).
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About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.
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Contact person:
Ches Chung
Manager, Communications Nissan Korea Co. Ltd.
ches.chung@nissan-korea.com / Phone: +82-2-2085-8954
