Jakarta – Datsun Indonesia confirms its participation at the 2018 GAIKINDO International Auto Show (GIIAS) on August 2nd-12th.
Since the beginning of 2018, Datsun continuously strives to enhance its product offering. To add to the refreshed line-up, Datsun introduces the new special version at GIIAS 2018.
This new offer will provide more choices to customers, first of all to young people with active lifestyles.
"This car will help its owners to stand-out of the crowd", said Masato Nakamura, head of Datsun Indonesia. "It was developed answering to the popular trend and passion in Indonesia – to express themselves through personalization of their cars".
The new model will be revealed on August 2nd 2018 on the GIIAS press day.
Datsun booth will be located at Hall 9A, Indonesia Convention Exhibition, BSD, Tangerang.
For more information, follow Datsun social media accounts and official website www.datsun.co.id
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About Datsun
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit www.datsun.com.
About Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means `lightning-fast' in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan's founding father Yoshisuke Aikawa took over the business with a vision of "mobility for all". The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the `son of DAT' – Datsun - which later changed to Datsun. Local engineering and mass-production made the founder's dream a reality.
Media contact:
R. I. Hana Maharani
Head of Product Communications
PT. Nissan Motor Indonesia
P: (021) 858 2323
F: (021) 858 4912
E: hana.m@nissan.co.id
