Honest Motors Ltd. is honored that Hong Kong has been selected as the first overseas location to exhibit the all-new Nissan flagship luxury MPV, Elgrand e‑POWER outside Japan which scheduled for launch in Japan in summer 2026. Nissan has long recognized the importance of the Hong Kong market, and this opportunity reflects the brand’s continued confidence and commitment to the local market.
Since its launch in 1997, the Elgrand has pioneered a new category in Japan’s premium MPV market, renowned for its spacious, luxurious cabin space and driving pleasure. The all-new fourth-generation Elgrand inherits this classic legacy, drawing inspiration from traditional Japanese craftsmanship and aesthetics. It fuses Nissan's latest electrified powertrain technology and exquisite design to bring a higher level of driving enjoyment and comfort to all drivers and passengers.
“The all-new Elgrand e‑POWER not only carries Nissan's years of technical accumulation in the luxury MPV field but also symbolizes a new milestone for the brand moving towards electrification and high-end mobility experiences. In the Japanese market, customers have always valued spacious cabins, three-row seating layouts, and the convenience brought by sliding doors; we observed that the Hong Kong market also has highly consistent vehicle needs and taste preferences. We are honored to choose Hong Kong as the first display stage outside of Japan, hoping to let local users be the first to experience the flagship MPV standards redefined by Elgrand." - Nissan Chief Product Specialist – Toshiyuki Nakamura.
“Since its launch, the Elgrand has been recognized as a pioneer of Japanese luxury large MPVs. Following its introduction in Hong Kong, it quickly gained strong popularity in the market, achieving cumulative sales of over 5,000 units and becoming a preferred choice among corporate executives and celebrity customers.
We are honored that Hong Kong is the first showcase venue outside of Japan, allowing local customers to be among the first to experience the redefined standards of a flagship MPV. This further underscores Nissan’s strong commitment and long-term vision for the Hong Kong market.” – Ray Cheung, General Manager, Honest Motors Ltd.
As Nissan's premium business and family vehicle, the all-new Elgrand e‑POWER combines groundbreaking technology and Japanese design aesthetics. It introduces electrified power to the luxury MPV segment, creating unprecedented and unique experience. It uses Nissan's third-generation e‑POWER system, upgraded e‑4ORCE electronic all-wheel drive system, and IDS (Intelligent Dynamic Suspension) to further enhance handling performance and driving stability. It provides outstanding driving experience for every journey so you can embark on a heart-stirring and extraordinary trip anytime.
The Latest Generation e‑POWER System - Pure Electric Drive, Unplugged
Nissan's unique, proprietary hybrid powertrain technology e‑Power is driven entirely by an electric motor full-time while the gasoline engine acts as a generator, allowing an instant burst of torque. It delivers immediate acceleration response similar to an electric vehicle, while eliminating charging hassles and range anxiety.
The Elgrand e‑POWER is equipped with the all-new third-generation e‑POWER system, improving vehicle performance in various aspects. The 1.5L engine used for power generation can produce over 500NM** of torque (based on internal testing), delivering an instant, linear, and crisp acceleration response.
The dedicated engine for the third-generation e‑POWER system was developed specifically for e‑POWER. It lowers the temperature during engine operation and uses Nissan's patented STARC technology to improve the cylinder's intake and ignition efficiency, increasing combustion stability and reducing energy loss.
The third-generation system also adopts a new "5-in-1" design, integrating five core components to comprehensively enhance performance. It further shrinks the electric motor, inverter, reducer, generator, and increaser, creating a more refined module. This not only reduces the size and weight of the power module but also frees up more space for the cabin and trunk, creating a silent driving experience almost equivalent to a flagship electric vehicle.
AWD All-Wheel Drive System Leading the Future – e‑4ORCE
The e‑4ORCE electronic all-wheel drive system plays a crucial role in the all-new Elgrand e‑POWER. Through the precise torque distribution of the front and rear dual motors and real-time brake control, it significantly enhances the vehicle's stability and traction performance under various driving conditions.
The system can make instant adjustments based on road surface and car movements. It not only effectively reduces body sway and pitching but also further improves overall ride comfort through meticulous dynamic control. Especially during acceleration, deceleration, and cornering, e‑4ORCE can effectively suppress the body's front-to-back pitch and side-to-side roll. Even when cornering and decelerating, it can provide a smoother and more natural feel inside the cabin as the car, significantly reducing passenger discomfort and providing guests in the rear seats with a smooth and pleasant first-class experience.
Intelligent Dynamic Suspension - Elevating Ride Quality
The Intelligent Dynamic Suspension (IDS) plays a key role in elevating ride quality in the all-new Elgrand e‑POWER. Through continuous monitoring of road conditions and vehicle driving posture, the system actively adjusts suspension damping response, thereby effectively absorbing bumps and vibrations from the road. Whether driving at low speeds in the city, cruising at high speeds over long distances, or facing bumpy road surfaces, IDS can precisely suppress body heave and roll, allowing the cabin to always maintain a smooth and composed posture. This technology not only significantly improves overall driving comfort but also further reduces passenger fatigue. It brings a more delicate, quiet, and premium ride experience, especially for rear-seat passengers, comprehensively strengthening the all-new Elgrand's core value as a flagship luxury MPV.
The Fusion of Contemporary Aesthetics and Future Technology
The all-new Elgrand e‑POWER seamlessly integrates traditional Japanese aesthetics with futuristic technologies, outlining a modern luxury silhouette that transcends time. The exterior design focuses on simple yet defining lines, incorporating Kumiko elements originating from traditional Japanese craftsmanship. It exhibits futuristic language with an exquisite geometric structure. Through a delicate and layered pattern arrangement, combined with the changing light and shadows on the car body surface, it presents a three-dimensional visual effect that flows as the angle changes. Striking details highlight precision light and shadow and a stark contrast of materials, further emphasizing its premium quality and meticulous craftsmanship, creates an enduring and highly contemporary flagship MPV figure for the Elgrand e‑POWER.
The local pricing for the all-new Elgrand e‑POWER has yet to be announced, and the Hong Kong version is expected to officially launch at the end of this year. Equipped with advanced technologies such as the third-generation e‑POWER, e‑4ORCE, and IDS, the Elgrand e‑POWER will bring a fresh interpretation to the high-end MPV market.
Please stay tuned for more product details and sales information.
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Media Contact
Brian Lau
Marketing & Communications Department
Honest Motors Ltd. – Nissan Hong Kong
Phone: 2262 1202 / 9854 0904
Email: brianlau@honest.com.hk
Hayes Ng
Marketing & Communications Department
Honest Motors Ltd. – Nissan Hong Kong
Phone: 2397 9283 / 5173 0893
Email: hayesng@motorhk.dch.com.hk