Bangkok – To educate customers about how far modern electric vehicles (EVs) can travel, Nissan is launching the second installment of Nissan's digital EV education series, focused on addressing the driving range of electric automobiles, the main consumer purchase barrier in Southeast Asia1.
Thanks to technological advancements, from 2011 to 2017 the median electric car range increased by 56 percent2. The Nissan LEAF is one of the benchmark leaders, having boosted its range by approximately 70 percent from its 2011 debut3. However, a 2018 Nissan-commissioned survey by Frost & Sullivan still revealed that 80 percent of regional respondents said that the fear of an EV "running out of power" was a big concern. So this video was created to help educate consumers in the Asia and Oceania region about the distance an EV can go.
"As most drivers in Southeast Asia travel less than 80 kilometers a day, this driving distance can be achieved several times4 over by just a single charge in most EVs today. The new Nissan LEAF, for example, with its 40kWh battery, boasts an average 270km against the worldwide harmonized light vehicles test procedure (WLTP)*," says Vincent Wijnen, senior vice president for Nissan Asia & Oceania. "As Nissan looks to transform the way everyone lives and drives, this is a fun yet clear way to educate people that electric vehicles have robust driving ranges, to suit all lifestyles."
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*WLTP is a global harmonized standard for determining electric range of passenger cars.
To download images of the Nissan LEAF: http://bit.ly/NissanLEAF_Range
About Nissan Asia & Oceania
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. Nissan has been operating in the A&O region for over 60 years, employing more than 11,000 employees across research & development, manufacturing, logistics and sales & marketing operations. The A&O region itself encompasses 30 markets across both Asia and the Pacific, with the regional headquarters based in Bangkok, Thailand. Nissan has developed long-standing regional partnerships with National Sales Companies like Tan Chong Motor, as well as developing a growing network of more than 750 dealers, to deliver a significant Nissan, Datsun and INFINITI product line-up to A&O customers. Nissan is driven by Nissan Intelligent Mobility, the company's vision for a better future for customers where cars are their partners, and where driving is safer, smarter and more efficient. For more information, visit https://asia.nissannews.com/en and follow us on Twitter at https://twitter.com/nissanAO.
Media contacts
Cedric Ratinaud
General Manager, Product Communications
Nissan Asia & Oceania
Email: cedric@nissan.co.th
Tel: +66-(0) 2-339-3400
Doreen Ang
Edelman Singapore for Nissan Asia & Oceania
Email: Doreen.Ang@Edelman.com
Tel: +65 6494 1560
1 Frost & Sullivan (2018). The Future of Electric Vehicles in Southeast Asia.
2 https://electrek.co/2017/12/26/average-electric-car-range/
3 https://en.wikipedia.org/wiki/Nissan_Leaf#cite_note-NYTEPA-57
4 https://qz.com/1218611/electric-vehicle-range-is-now-well-above-100-miles-around-the-world-with-tesla-leading-the-pack-among-automakers/
