Singapore – Nissan has officially unveiled its newly renovated Ubi Flagship Showroom, marking a new chapter in the brand's commitment to delivering an elevated customer experience in Singapore. Presented by Tan Chong Motor Sales, Nissan's exclusive distributor in Singapore, the refreshed showroom brings together Sales and Service under one roof, creating a more seamless and convenient journey for customers from purchase through ownership.
More than a physical transformation, the newly renovated showroom reflects Tan Chong Motor Sales' continued investment in creating a better buying and ownership experience for both existing and new customers.
A New Nissan Experience, Designed Around You
Step into the Nissan Ubi Flagship Showroom and experience a more spacious, modern and welcoming environment designed to better meet the expectations of today's customers. The integration of the Service Reception and Customer Lounge into the showroom creates a seamless flow between the sales and after-sales experience, allowing customers to enjoy greater convenience throughout their Nissan journey. Interactive consultation areas also provide customers with a more engaging way to explore Nissan vehicles, technologies and ownership solutions with the sales team.
Adding to the experience is the showroom's newly installed signature LED video wall, believed to be one of the longest LED video walls in a Singapore car showroom. The striking digital feature creates an immersive centrepiece within the showroom, bringing Nissan's vehicles, technology and brand stories to life in a bold new way.
Introducing the New Model Year 2027 Nissan Serena e‑POWER
The opening of the renovated showroom also marks the launch of The New Nissan Serena e-
POWER, one of Singapore's most beloved MPVs and Nissan's best-selling model in the market.
The new model will also be available in new colour choices, offering customers greater personalisation.
Enhancing the driving experience is the upgraded Intelligent Around View Monitor with 3D rendering, providing drivers with a more comprehensive view of their surroundings when manoeuvring. The New Serena e‑POWER also features ProPILOT Assist 1.0, a semi-autonomous driver-assistance system designed to assist drivers with highway cruising and urban traffic, further enhancing its suite of intelligent technologies to support greater driving confidence.
The new Serena e‑POWER will continue to be available in two variants: Prestige 7 and Smart 8. The Serena e‑POWER Smart 8 will also continue to be the only MPV in the market that allows customers to seamlessly switch between 7 and 8 seats, depending on their needs.
Powered by Nissan's e‑POWER technology, the Serena delivers a smooth and responsive electric drive without the need for external charging, combining the benefits of electric driving with the convenience of conventional refuelling.
With its spacious interior, family-friendly versatility and advanced technologies, the new Serena e‑POWER continues Nissan's commitment to creating practical innovation that fits naturally into everyday life.
More Exciting Nissan Models on the Horizon
The showroom launch also provides a first look at three new models that Nissan plans to introduce to Singapore in the coming months, signalling an exciting expansion of the brand's product portfolio.
Among the upcoming models is the Nissan KICKS KAIT e‑POWER, a new Cat A compact crossover that brings Nissan's electrified technology to a new segment of customers.
Also previewed, is the New Model Year 2027 Nissan X‑Trail e‑POWER e‑4ORCE, featuring dual electric motors that provides all-wheel control technology for enhanced acceleration, cornering and braking across various road and terrain conditions. A new Intelligent Around View Monitor with 3D rendering and invisible hood view makes tight space manoeuvring easier, while a refreshed V-Motion front grille, all-round gloss black bumper trims and restyled 19-inch alloy wheels give the SUV a bolder, more adventurous look.
Completing the preview is the All-New Nissan Elgrand e‑POWER e‑4ORCE, Nissan's upcoming flagship luxury MPV, which will bring a new level of sophistication, space and electrified performance to the brand's line-up. Since its launch two months ago, the Nissan Elgrand has surpassed 10,000 orders in Japan, highlighting its strong appeal and positive customer reception.
Together, these models form part of an exciting pipeline of products that will broaden Nissan's offering in Singapore over the coming years. With as many as 10 exciting additions to Nissan's line-up planned over the next 12 to 24 months, customers can look forward to greater choice across different segments, body styles and electrified technologies.
A Partnership Built for the Future
"Today marks an important milestone for Nissan and Tan Chong Motor Sales. This showroom is more than a renovation; it represents our continued commitment to improving the experience for our customers, from the moment they walk through our doors to many years into their ownership journey," said Mr Ron Lim, Sales & Marketing Head, Tan Chong Motor Sales.
"By bringing Sales and Service together in one integrated space, we are creating a more seamless experience while also giving customers a first-hand look at what Nissan has to offer today and what is coming next. With the new Serena e‑POWER and an exciting pipeline of upcoming models, we are looking forward to welcoming more customers to experience the new Nissan Ubi Flagship Showroom and the next chapter of Nissan in Singapore."
The newly renovated Nissan Ubi Flagship Showroom is now open to the public. Visitors are invited to experience the refreshed showroom, explore Nissan's latest technologies and be among the first to discover The New Nissan Serena e‑POWER.
Reimagined. Renovated. Refreshed. Come experience the new Nissan Ubi Flagship Showroom for yourself.
# # #
About Tan Chong International Limited
Tan Chong International Limited (TCIL) is listed on the Stock Exchange of Hong Kong (HKSE:0693) and is a major motor, property and distribution company with operations in 10 markets. Since its inception in 1957, the Group has grown its assets substantially through continuous expansion of its existing diversified business portfolio in manufacturing, distribution and retail. Other businesses that TCIL engages in across Asia include automotive, commercial, manufacturing, trading, property investment as well as food & beverage.
About Nissan
Nissan stands as a prominent Japanese multinational automotive manufacturer, founded in 1933, and has evolved into one of the foremost global automakers. Renowned for its expansive portfolio encompassing passenger and commercial vehicles, Nissan caters to diverse market segments. The company is distinguished by its unwavering commitment to innovation, emphasising the development of environmentally friendly technologies and electric vehicles.
Nissan embraces the concept of "Timeless Japanese Futurism," a widely adopted design language in the Japanese market, and it is showcased in the latest Serena model. This evolution of the Serena is specifically crafted for the onset of a new era, designed to fulfil the needs and expectations of minivan users and their families.
For media enquiries, please contact: Eunice Tan
Mobile: +65 9730 2191
Email: eunicetan@tanchong.com