Recently, Nissan Hong Kong held a public event to highlight Nissan's exciting technology and identity. The customer campaign titled ‘Nissan Electrify the City’ roadshow features Nissan Ariya-100% EV, together with a game booth and a contest to win exclusive signed shirts from Manchester City players. The event attracted a large crowd of enthusiastic fans eager to learn more about Nissan's innovative electric vehicles and engage in interactive activities. Attendees were thrilled at the chance to participate in the contest, showcasing their support for both Nissan and Manchester City while experiencing the future of mobility firsthand.
The activity provides the benefit of brand engagement allowing staff to engage customers directly, fostering a deep connection with the brand. It also strengthens brand identity by demonstrating a commitment to excitement and sustainability, in line with Nissan's electric vehicle initiative.
Starting with the online event in May, customers in Hong Kong had an interesting experience through “Nissan Electrify The City” event from June 5th to 15th including offline activities. This approach differentiates Nissan from other competitors, who emphasize only price. These joint marketing efforts can strengthen Nissan's brand presence online and offline, taking advantage of Manchester City's solid reputation. This partnership enhances Nissan's visibility and aligns the brand with values of sustainability and cutting-edge technology. Leveraging Manchester City's fan base, we can engage a broader and diverse audience and foster a deeper connection with potential customers who prioritize innovation and environmental responsibility including young consumers who are increasingly interested in electric vehicles.
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For more information, please contact
Nissan Importer Business Unit (NIBU)
Kanazawa, Yoshinori (MD) kanazawa@nissan.co.th
Ichinohe, Kengo (AGM) ichinohe@nissan.co.th
Eunsun Oh (AGM) eunsun@nissan.co.th