BANGKOK, THAILAND – Nissan Thailand hosted the “Nissan Exclusive Immersive Dining Experience,” bringing its vision of future mobility to life through e‑POWER technology in a curated multi-sensory evening that seamlessly blended innovation with lifestyle. Guided by Nissan’s belief that “A great journey is about the great feeling throughout the path,” the event was organized as a heartfelt tribute to valued customers who are part of the Nissan family, celebrating the trust and confidence they continue to place in the brand.
Takaaki Yanagi, Senior Vice President, Nissan Thailand, said, “At Nissan, we believe that a great journey is not only about reaching the destination, but about the positive feeling experienced along the way. This philosophy drives the development of our e‑POWER technology. Tonight is more than a customer appreciation event; it reflects our commitment to continuously advancing innovation and elevating the customer experience.
The evening was also honored by Nissan’s Brand Ambassador, Baifern Pimchanok Luevisadpaibul, who shared her impressions from driving Nissan vehicles, reflecting how e‑POWER technology seamlessly complements the lifestyle of the modern generation. As a long-time member of the Nissan family, she noted that each model naturally fits different moments of her life—from the Nissan Kicks e‑POWER, which offers agility and convenience for everyday driving or traveling to filming locations, to the Nissan Serena e‑POWER, which provides spacious comfort for family journeys with her parents and her dog. Most importantly, she highlighted e‑POWER technology as the most impressive aspect, delivering a fun and responsive driving experience with the feel of an electric vehicle, yet without the need for charging, making it perfectly suited to her busy lifestyle and allowing every journey to feel easier and more confident, while inviting everyone to experience e‑POWER driving for themselves.
Another highlight of the evening was the official handover ceremony of the All-New NISSAN X‑TRAIL e‑POWER x e‑4ORCE, reinforcing confidence in Nissan’s electrified technology and positioning X‑TRAIL as an SUV that blends performance, control, and contemporary lifestyle.
Nissan’s e‑POWER delivers a 100% electric motor-driven driving experience without external charging, offering quiet operation, smooth acceleration, and instant response. The technology is available across multiple models in Thailand, including the Nissan Kicks e‑POWER, a compact SUV known for its agility and engaging driving dynamics, ideal for urban mobility; the Nissan X‑TRAIL e‑POWER x e‑4ORCE, a premium SUV equipped with dual electric motors and Nissan’s advanced e‑4ORCE all-wheel control system for enhanced stability and precise control across varying road conditions; and the Nissan Serena e‑POWER, a spacious seven-seat MPV offering comfort and practicality for modern families. Together, these models reflect Nissan’s commitment to developing technologies that respond to real-life driving needs across diverse lifestyles.
Beyond performance specifications, these innovations translate into tangible everyday benefits — confidence on every journey, a quieter cabin environment, and seamless responsiveness that enhances daily mobility. For over 70 years in Thailand, Nissan has remained committed to delivering driving experiences that go beyond transportation, fostering lasting relationships built on trust, innovation, and shared journeys.
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For more information, please contact:
Communications Department
Nissan Motor (Thailand) Co., Ltd.
E-mail: Communications@nissan.co.th