July 14, 2020 Dare the Impossible In the 1970s, the automotive industry was faced with a new challenge to meet the demands of exhaust regulations and increased gas mileage.
July 7, 2020 A Legend is Born - Nissan debuts GT‑R In February 1969 an icon made its debut. Nissan combined its best technologies and produced `Skyline 2000GT-R' - a touring car of unprecedented high performance.
June 30, 2020 Japan’s First Female Car Designer In 1967, when the Japanese automotive industry was very male-dominated, Nissan decided to challenge the rules.
June 23, 2020 Taking on the World’s Most Brutal Race In 1958, the first-ever international rally that Nissan Motor entered was the 6th Australian Rally (official name: 1958 Around Australia Mobilgas Trial), held from August 20 to September 7.
June 16, 2020 First Electric Vehicle Electric vehicles (EVs) are a hugely beneficial innovation that supports the journey towards zero-emissions and gives a great driving experience.
June 9, 2020 Nissan Trailblazes Hollywood In 1937, even in Hollywood - the world's cinematic leader at the time- it was rare for movies to be in full color.
June 2, 2020 Influencer marketing - 75 years before Instagram Nissan's daring innovations can be seen not only in technology, but in marketing as well. One of the most audacious examples was in 1935
May 25, 2020 Nissan Started With Attitude Born in 1880, Nissan’s founder Yoshisuke Aikawa’s core belief was: “Dare to do what others don’t.” This daring mindset became Nissan’s DNA. But what actually created this way of thinking was an exciting tale of disguise, near-death and determination.
May 10, 2019 Race legend John Morton honored with custom wristwatch To commemorate a friendship 50 years in the making, Nissan collaborated with Denmark-based REC Watches to craft a unique timepiece for renowned racing driver John Morton.
April 16, 2019 Nissan GT‑R 50th Anniversary Edition debuts in New York Few vehicles in the world can be instantly identified by just three letters. But to motoring enthusiasts everywhere, "GT‑R" has become synonymous with excitement, high performance and unparalleled refinement.
April 16, 2019 Nissan celebrates 50 years of the Z car with 2020 370Z The 2020 Nissan 370Z 50th Anniversary Edition, with a distinctive racing livery appearance, was unveiled to the world today in New York – the same city where the original Datsun 240Z made its U.S. debut half a century ago.
April 16, 2019 Z special edition anniversary models: a look back When the original Datsun Z debuted in 1969, it was a revelation for the automotive world.
August 28, 2018 Nissan’s exciting past and future featured in Monterey Nissan's remarkable 50-plus-year history of motorsport in the U.S. and its exciting future were showcased at this year's Rolex Monterey Motorsports Reunion
August 23, 2018 Social media highlights: Nissan celebrates motorsports heritage in California Nissan's incredible 50 years of motorsport success in the USA will be celebrated this week with Nissan taking center stage as the featured marque of this year's Rolex Monterey Motorsports Reunion.
August 20, 2018 Nissan celebrates 50 years of motorsports success in Monterey Nissan's incredible 50 years of motorsport success in the USA will be celebrated this week with Nissan taking center stage as the featured marque of this year's Rolex Monterey Motorsports Reunion.
August 6, 2018 Heritage meets Nissan Intelligent Mobility in Monterey The organizers of the 2018 Rolex Monterey Motorsports Reunion (RMMR) recognize Nissan as the first-ever Japanese featured marque.
January 26, 2018 Where tradition meets modernity – inspiration for the Nissan Xmotion concept The Nissan Xmotion concept, which made its world debut at the 2018 North American International Auto Show, signals the future direction of Nissan SUV design. Inspired by traditional Japanese craftsmanship, Xmotion stands out from other concept vehicles with design inspired by Nissan's Japanese heritage.
November 22, 2017 The beginning of the Skyline legend For more than half a century, motor racing has drawn crowds in Japan. But for motorsports fans, one grand prix stands out: the 1964 meeting at Suzuka.
October 18, 2017 Tokyo Motor Show concepts – a look back Ahead of the 2017 Tokyo Motor Show – and the reveal of a new concept model that embodies the future of Nissan Intelligent Mobility – we look back at some past concept cars that were shown in Tokyo.
August 18, 2017 INFINITI reveals ‘Prototype 9’ at 2017 Pebble Beach Concours d’Elegance Nissan Motor Corporation and premium automotive brand INFINITI have unveiled a sleek, open-wheeled electric retro roadster prototype at the 2017 Pebble Beach Concours d'Elegance. The car, called Prototype 9, is a celebration of Nissan Motor and INFINITI's ingenuity, artistry and craftsmanship. It represents a reimagining of a 1940s race car with time-honored production techniques employed to realize its retro design.
April 7, 2015 Nissan restores ‘Datsun Baby’ car for kids Nissan is displaying a restored "Datsun Baby" miniature car, together with a special photo exhibit, at its global headquarters in Yokohama in celebration of the 50th anniversary of the 1965 opening of the popular children's park "Kodomo no Kuni."